2008年10月31日 星期五

exploring and forecasting KENZO 09 fall/winter collection (part 2)- Kenzo 09 collection theme and main color

Forecasting KENZO 09 F/W collection

-Theme: bride-to-be
Kenzo always gain the inspiration from national culture. He loves those cultures full of exoticism. In my mind, India culture is full of color. After researching of India culture, I get something very interesting but I feel piteous for the Indian women at the same time. In their culture, female is treated in an unfair way. There are privileges of certain groups, especially the men. It is similar to ancient China. But In India, Generally all expenses of wedding are to be borne by the girl's side. So some ladies may not marry to the boys because of limited money. For India ladies, to–be-bride may signify that they become adults. I think bride-to-be is really happy for them. So the feeling of happiness and enthusiasm are shown in my collection.


-Main Color (pantone)
Main color: red, orange, black, white
Supplementary color: blue and green colors

Why is red?

We can see that red is necessary in India marriage. Red means Simplicity, Purity and Candor in their culture. We can see that their bridal veil is in red color.
According to Wikipedia, Chestnut, also known as Indian red, is a medium brownish shade of red. When the color is called Indian red, it is named after the red laterite soil found in India. It is thus an earth tone as well as a red. It is composed of naturally occurring iron oxides. Other shades of iron oxides include Venetian Red and English Red.

Why is orange?
Orange is often used in the India garments. When I see this color, I feel happy and exoticism. Orange can be linked to India. It is an Aggressive (Warm) Colors. It gives enthusiasm feeling.

2008年10月29日 星期三

exploring and forecasting KENZO 09 fall/winter collection (part1)-My findings and study

exploring and forecasting KENZO 09 fall/winter collection (part1)
My findings and study:

1.theme
Since Antonio Marras to be the designer of KENZO, he still retains the concept of flowers and flourishing color in KENZO collections. In 04~09 collection, I find that the inspiration mainly comes from natural world, exoticism and national culture.

04FW(the nomads and ruralism)
05 SS(Africa national features)
05 FW (the nomads) 06 SS (nautical styles)
06 FW(operatic inspiration about a Chinese princess who refused to marry)
07 SS (Theme: Love Affair with the Desert)
07 FW( Latin Culture ,tango dance theme)
08 SS (Theme of the season Flower)
08 FW
09 SS(in Wonderland' and Victorian flower-collectors)

2.color

After the group research, I find that some colors are always used in KENZO collections. They are red, black, white, blue and green colors.
Why is red?
Red is the cooperate color of KENZO. When we see the red color, it is linked to the brand of KENZO immediately. In KENZO collection, it is not only the same "red" in all collections. Different value and chroma arranged in each collection. Most of the red is used in a small proportion in a garment (>30%) . Red gives an" expansive" effect on the senses and being capable of including a state of excitation in both emotion and motor behavior(from Kust Goldstein research).




Logo: red, boldface, English large-characters KENZO

Why are black and white?
Black and white are always used in KENZO collection even in spring/summer or fall/winter.
According to Wikipedia, Black-and-white is a number of monochrome forms in visual arts. Most forms of visual technology start out in black and white, and then slowly evolve into color as technology progresses. So it is hardly avoid using Black and white in our life, especially in fashion. In fashion industry, Black and white colors are never to be past tense. They are always the present continuous tense. They give simple, neat and cool feelings. I think Black and white colors are very amazing; it suits every time and situation even in simple or grand occasions. It may be the reasons the designer always apply Black and white in their collections.

Why are blue and green?

Blue and green are always used in KENZO collections especially in fall/winter. As I know, Kenzo Takada (高田賢三 Takada Kenzō)is a Japanese fashion designer. He is also the founder of a world-wide brand KENZO. He loves nature. His inspiration always comes from natural world. Blue and green are the natural colors and it represents sky, sea and plants.

2008年10月28日 星期二

Compare Colors: Project Skin Colors

Compare Colors:
Project Skin Colors

One day, I went shopping with friend Johanna. We saw a pretty pale blue outerwear. When we tried it on in fitting room, it looks too dull for me but it looks fresh for my friend. Then we saw a pretty deep blue outerwear and we tried it on in fitting room again. This time, it looks nice for me but it looks old for my friend. I wonder why the same garment shows different feeling for different people. What happen of the garment? At that moment, I notice that our skin color affect the choice of color of clothes. The same color may match to you but it does not match to the others. Actually, there are many skin colors in the world. Skin colors are not limited to a single color in one nation. Although our skins are in yellow color, there are various yellow tones among Chinese.

It often sees the various skin colors in cosmetic product, especially in foundation.ColorStay® Makeup with SoftFlex® for Combination/Oily Skin



According to Wikipedia, Human skin color can range from almost black (due to very high concentrations of the dark brown pigment melanin) to nearly colorless (appearing reddish white due to the blood vessels under the skin) in different people. Skin color is determined by the amount and type of melanin, the pigment in the skin. Variation in skin color is largely due to genetics. As a general pattern people with ancestors from tropical regions (hence greater sunlight exposure) have darker skin than people with ancestors from subtropical regions. This is far from a hard and fast rule however, because many light skinned groups have managed to survive at the equator by way of social adaptation. The same can be said of dark skinned groups living at subtropical latitudes.










Experiment on color matching on skin colors


There are 4 people with different color skins. I am trying to match different colors on them and select the best 5 colors respectively.





The people who have a bit green color skin are suitable to wear the garment in pure color such as green, blue and black.

The people who have health/honey brown color skin are suitable to wear the garment in bright or deep color such as orange and olive green.

The people who have a bit red/pink color skin are suitable to wear the garment in light grayish color such as light pink and light blue.

The people who have light/white color skin are more suitable to wear the garment in light/pale color such as light green and pale brown.

When people select "appropriate" color on their clothings or cosmetics, the coordination of the color become harmony. It will make them more charming and attractive.

research of favouite colors in my group

research of favouite colors in my group

Questions

a.What is your favourite color?

b.Which color of the clothes do you wear frequetly?

me: a.purple b. grey

1: a.yellow b. blue

2: a.black b. black

3: a.green b.green

4: a.blue b.white

5: a. purple b. dark green

6: a. blue b.black

7: a. dark blue b. white

8: a. red b. white

9: a. pink b.white

10: a. white b.white

After the interviews among my friends, I find that most of boys prefer blue color and girls prefer more colors. Their favorite colors are not always used in their clothing. They said although the color is of my liking, it is not match to me. I cannot wear well of garment in that color.


Actually, I don't think so. People can wear well of garment in their favorite color. It is because there are many choices in our favorite colors. For example, I love purple. It can be light purple, dark purple, pale purple, bright purple and in different values and chroma. There should have one that can match with me.

2008年10月19日 星期日

Analysis+data of KENZO 2006 F/W collection



Kenzo Fall 2006 Ready-To-WEAR (images 54): http://www.style.com/fashionshows/complete/F2006RTW-KENZO/?viewall=true

Here is my research of KENZO 2006 collection.
In Kenzo Fall 2006 Ready-To-WEAR, there are total 53 outfits in the whole collection.
I record several items about the color of this 53 outfits.
1. which colors are the garment used
2. the proportion of the color
3. color scheme are used
4. Hue, value, Chroma

The finding of this research is in post of Data of KENZO 2006 F/W collection.


Analysis+data of KENZO 2006 S/S collection


Kenzo Spring 2006 Ready-To-WEAR (images 51): http://www.style.com/fashionshows/complete/S2006RTW-KENZO/

Here is my research of KENZO 2006 collection. In Kenzo Spring 2006 Ready-To-WEAR, there are total 50 outfits in the whole collection. I record several items about the color of this 50 outfit.
1. which colors are the garment used
2. the proportion of the color
3. color scheme are used
4. Hue, value, Chroma

The finding of this research is in post of Data of KENZO 2006 S/S collection