class exercise- apply color in store

Color Definition
1. Primary Colors: bright Yellow, cream yellow, sky blue and blue.
2. Secondary Colors: violet with low chroma.
3. Achromatic color: blacks and whites.

The main color of the store is yellow. I think the most expensive product is shown on the table because an animal blanket is under the table. The function of the animal blanket is to emphasis on the products and catches the vision of customers. So I apply yellow in the animal blanket. And I apply those products in violet color on the table. This two contrasting colors is used complementary scheme. When placed next to each other, complements make each other appear brighter and eye-catching.

Wall is in cream yellow and display board is in brown color. These are analogic color. We can see that some products are shown quite far away. In order to attract people to walk there, red violet is used. It is adjacent complementary color matching with yellow, violet and red-violet. It makes the relationship between these three colors.

When the customers come in the store, the first thing can impress them is the color. They will go in front of those products which can attract their eye first.

It is why I arrange these colors in the store. I think the store give trendy feeling to the customer.